How to Be Rich and Happy

It's so easy to get excited by all the advertising that we see.

But we must understand that we are being "gently" manipulated by a team of very well trained and very well paid advertising and marketing snipers. Their job is to get us excited about something which we actually have no immediate or imminent need. If they have done their jobs well we will hand over our money to satisfy that desire within.

But shortly after that desire has been satisfied, by purchasing the item, the fog of our excitement lifts and the truth is revealed. A feeling of disappointment and often regret overtakes us. It even has a name, "buyer's remorse."

Soon, another ad grabs our attention and the cycle begins again. Only now we are sad because we wish we had the money back that we just spent - so we could buy this thing instead.

Now multiply that by the 100's of ads we see every day.

No wonder we struggle so much to hang on to our money. What chance do we have against that trained force of advertising and marketing commandos who bombard us constantly from sunrise to sunset?

It takes an understanding of what is going on and also discipline on your part. That's why it is so important that you have a plan, written goals for what you want. You must stick to your plan and only purchase those items which will move you forward on your plan. And you must buy them only when the time is right.

If your goal were to go into business, what good would it do to spend all your money up front on office space, desks, chairs, computers, pens, pencils and paper, but then have no money left to market your product?

When you have a plan, you will know what to buy and when to buy it. That will be your greatest defense against the money grabbing commandos. Your plan and your discipline will allow you to control your spending.

Without a plan, we are destined to suffer at the hands of those who use the air waves and the print media to plunder our fortunes and our dreams.

"Your quality of life is determined not by how much you spend, but by how much you keep."

There is no freedom, nor hope. nor happiness in the possession of things. Cash is king- and so long as you have some-you keep your dreams alive. As Stuart Wilde says in his book, "The Trick to Money is Having Some!"

Knowing that you have the freedom to choose can make all the difference.

Robert Schwarztrauber